Editorial Guidelines
How we make Love Tales content
Love Tales sits at the intersection of two things people take seriously: their relationships and their gifts. This page documents how we research, write, and update what we publish — and where AI fits into our work — so you can decide what to trust.
Who writes Love Tales content
All editorial content on Love Tales is authored by one of our two founders. We do not buy syndicated content, we do not republish wire copy, and we do not hire freelancers to write under our masthead. When you read an article on lovetales.ai, the byline is the person who actually wrote it.
Co-Founder, CEO & CTO, Love Tales
Marving Moreton is the co-founder, CEO and CTO of Love Tales.
Co-Founder & CMO, Love Tales
Clotilde Ayasse is the co-founder and CMO of Love Tales. She leads brand, content, and customer experience — turning thousands of real couples' love stories into the personalized illustrated books Love Tales is known for. Her work focuses on how couples express affection across cultures, life stages, and milestones.
How an article gets made
Every guide, gift list, and anniversary article on Love Tales goes through the same four-step process:
- 1Research. The author identifies what the reader is actually trying to do — a specific anniversary, a specific gift-giving moment, a specific relationship question. We start from real questions couples have asked us through customer support, social media, and order forms over the past two years (we've shipped books for 5,000+ couples), not keyword research.
- 2First draft. The named author writes a first draft from scratch. We don't start from an AI outline. Where we cite traditions (e.g., wedding-anniversary gift symbols by year) or psychology concepts (e.g., love languages), we cite recognized sources.
- 3Fact-check. The other founder reviews dates, traditions, statistics, and any product claims. Anything we can't verify gets removed or hedged.
- 4Edit. A final pass for clarity, tone, and length. We publish when a guide actually helps — not when we've hit a word count.
How we use AI (and how we don't)
Love Tales is an AI-powered product: when a customer orders a personalized love story book, our pipeline uses large language models to draft chapters from the customer's answers, and image-generation models to illustrate the characters. We're transparent about that because it matters to people.
Where AI is used
- • Inside the product: drafting personalized book chapters from customer answers, generating character illustrations, suggesting dedication text. The customer always reviews and can regenerate before printing.
- • Marketing tools: letter generators, vow generators, and speech generators on /tools openly use AI — that's the entire product.
- • Translation: machine-translated drafts of editorial content into French, German, Spanish, Italian, and Dutch are reviewed by a human before publishing.
Where AI is not used
- • Editorial guides. Articles under /guides, /anniversaries, /gifts-for-*, /how-to-celebrate-*, and this page are written by a named human founder. AI is sometimes used as a grammar pass; it is not used to author the substance.
- • Customer reviews and testimonials. All reviews shown on the site come from real verified customers via Trustpilot. We don't synthesize quotes.
- • Author bios and bylines. Bios are written by the authors themselves.
How customer reviews are sourced
Every star rating and quote on /reviews and the homepage comes from our public Trustpilot profile, which we do not edit and cannot retroactively censor. We display reviews in roughly the order Trustpilot serves them, including critical reviews — we don't filter to a curated subset of five-star quotes.
The aggregated rating shown next to "4.9/5" is recomputed against the live Trustpilot dataset. If you notice a mismatch, email us (see Corrections below).
How we evaluate competing products
We sometimes write about other personalized-book and personalized-gift products. When we do, we score them against the same criteria we hold ourselves to:
- Personalization depth — how much of the book actually changes per couple, vs. a fill-in-the-blank template.
- Print quality — paper weight, binding, color fidelity. We order the competing product when it's important.
- Shipping speed and global availability.
- Refund and return policies.
- Customer ratings on independent platforms.
We disclose when we have a commercial relationship with a product we mention (we generally don't). We don't take payment to alter our scoring.
When content gets updated
Every editorial article shows a published date and an updated date in its byline. When we meaningfully edit an article — adding new examples, changing a recommendation, correcting a fact — we bump the "updated" date. Layout-only or stylistic changes do not bump it. We don't pad freshness signals.
The articles we revisit most often:
- Wedding-anniversary milestone pages (every year, as traditions and gift trends shift).
- Valentine's Day, Mother's Day, and Father's Day pages (annually, before the holiday).
- Anything where we cite a price, a shipping window, or a statistic.
Corrections and feedback
Spotted a fact we got wrong, a date that doesn't match, or a quote we should have attributed differently? Email support@lovetales.ai with the URL and the issue. We aim to investigate corrections within a week. Substantive corrections are noted at the top of the affected article.
Need anything else?
Press, partnerships, or product questions: support@lovetales.ai.