Editorial Guidelines

How we make Love Tales content

Love Tales sits at the intersection of two things people take seriously: their relationships and their gifts. This page documents how we research, write, and update what we publish — and where AI fits into our work — so you can decide what to trust.

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Who writes Love Tales content

All editorial content on Love Tales is authored by one of our two founders. We do not buy syndicated content, we do not republish wire copy, and we do not hire freelancers to write under our masthead. When you read an article on lovetales.ai, the byline is the person who actually wrote it.

Marving Moreton
Marving Moreton

Co-Founder, CEO & CTO, Love Tales

Co-founder, CEO & CTO. Writes about the product, the technology behind it, and gifting for couples.

Clotilde Ayasse
Clotilde Ayasse

Co-Founder & CMO, Love Tales

Co-founder & CMO. Writes about relationships, anniversaries, and the craft of a meaningful gift.

How an article gets made

Every guide, gift list, and anniversary article on Love Tales goes through the same four-step process:

  1. 1
    Research. The author identifies what the reader is actually trying to do — a specific anniversary, a specific gift-giving moment, a specific relationship question. We start from real questions couples have asked us through customer support, social media, and order forms, not keyword research.
  2. 2
    First draft. The named author writes a first draft from scratch. We don't start from an AI outline. Where we cite traditions (e.g., wedding-anniversary gift symbols by year) or psychology concepts (e.g., love languages), we cite recognized sources.
  3. 3
    Fact-check. The other founder reviews dates, traditions, statistics, and any product claims. Anything we can't verify gets removed or hedged.
  4. 4
    Edit. A final pass for clarity, tone, and length. We publish when a guide actually helps — not when we've hit a word count.

How we use AI (and how we don't)

Love Tales is an AI-powered product: when a customer orders a personalized love story book, our pipeline uses large language models to draft chapters from the customer's answers, and image-generation models to illustrate the characters. We're transparent about that because it matters to people.

Where AI is used

  • Inside the product: drafting personalized book chapters from customer answers, generating character illustrations, suggesting dedication text. The customer always reviews and can regenerate before printing.
  • Marketing tools: our letter, vow, and speech generators openly use AI — that's the entire product.
  • Translation: machine-translated drafts of editorial content into French, German, Spanish, and Italian are reviewed by a human before publishing.

Where AI is not used

  • Editorial guides. Articles under /blog, /anniversaries, gift guides, and this page are written by a named human founder. AI is sometimes used as a grammar pass; it is not used to author the substance.
  • Customer reviews and testimonials. All reviews shown on the site come from real verified customers via Trustpilot. We don't synthesize quotes.
  • Author bios and bylines. Bios are written by the authors themselves.

Sources & citations

When a guide cites a fact, a tradition, a statistic, or a study, we link to the source so you can check it yourself. We prefer primary and authoritative sources, in this order:

  1. 1Official and institutional bodies — government, standards organizations, and official cultural references.
  2. 2Academic and university publications — peer-reviewed research and university resources.
  3. 3Recognized professional organizations and established reference works.

Where a claim can't be traced to a credible source, we remove it or clearly mark it as our own opinion. We don't cite content farms, and we never present AI output as if it were a source.

How customer reviews are sourced

Every star rating and quote on our reviews page and the homepage comes from our public Trustpilot profile, which we do not edit and cannot retroactively censor. We display reviews in roughly the order Trustpilot serves them, including critical reviews — we don't filter to a curated subset of five-star quotes.

The aggregated rating shown next to "4.9/5" is recomputed against the live Trustpilot dataset. If you notice a mismatch, email us (see Corrections below).

View our public Trustpilot profile →

How we evaluate competing products

We sometimes write about other personalized-book and personalized-gift products. When we do, we score them against the same criteria we hold ourselves to:

  • Personalization depth — how much of the book actually changes per couple, vs. a fill-in-the-blank template.
  • Print quality — paper weight, binding, color fidelity. We order the competing product when it's important.
  • Shipping speed and global availability.
  • Refund and return policies.
  • Customer ratings on independent platforms.

We disclose when we have a commercial relationship with a product we mention (we generally don't). We don't take payment to alter our scoring.

When content gets updated

Every editorial article shows a published date and an updated date in its byline. When we meaningfully edit an article — adding new examples, changing a recommendation, correcting a fact — we bump the "updated" date. Layout-only or stylistic changes do not bump it. We don't pad freshness signals.

The articles we revisit most often:

  • Wedding-anniversary milestone pages (every year, as traditions and gift trends shift).
  • Valentine's Day, Mother's Day, and Father's Day pages (annually, before the holiday).
  • Anything where we cite a price, a shipping window, or a statistic.

Corrections and feedback

Spotted a fact we got wrong, a date that doesn't match, or a quote we should have attributed differently? Email us with the URL and the issue. We aim to investigate corrections within a week. Substantive corrections are noted at the top of the affected article. support@lovetales.ai

Need anything else?

Press, partnerships, or product questions: support@lovetales.ai.

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